SaaS Metrics Calculator

Calculate various key health and valuation metrics for your SaaS business. Each metric is in its own section below.

Monthly Recurring Revenue (MRR)

Annual Recurring Revenue (ARR)

Annual Recurring Revenue (ARR)

Valuation Multiple (e.g., 3.0 for 3x)

Revenue-Based Valuation

Total Revenue

Owner Compensation

Cost of Goods Sold (COGS)

Operating Expenses

Seller's Discretionary Earnings (SDE)

Seller's Discretionary Earnings (SDE)

SDE Valuation Multiple

SDE-Based Valuation

EBITDA

EBITDA Valuation Multiple

EBITDA-Based Valuation

Churned Customers

Starting Customers

Customer Churn Rate (decimal)

Churned Revenue (MRR lost)

Starting MRR

Gross Revenue Churn Rate (decimal)

Churned Revenue (MRR lost)

Expansion Revenue (MRR gained)

Starting MRR

Net Revenue Churn Rate (decimal)

Starting MRR

Expansion Revenue

Churn Revenue (MRR lost)

Net Revenue Retention (decimal)

Sales & Marketing Spend

New Customers

Customer Acquisition Cost (CAC)

Monthly Recurring Revenue (MRR)

Active Accounts

Average Revenue Per Account (ARPA)

Customer Churn Rate (decimal)

Customer Lifetime (periods)

ARPA

Gross Margin (decimal)

Revenue Churn Rate (decimal)

Customer Lifetime Value (LTV)

LTV

CAC

LTV to CAC Ratio

CAC

ARPA (monthly)

Gross Margin (decimal)

CAC Payback Period (months)

Total Revenue

Cost of Goods Sold (COGS)

Gross Margin (decimal)

Current ARR

Prior ARR

YoY Growth Rate (decimal)

Growth Rate (percentage, e.g., 30 for 30%)

EBITDA Margin (percentage, e.g., 15 for 15%)

Rule of 40 Score

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